Showtime was seen as the #2 premium TV network. It’s had a strong collection of shows, like Homeland, Dexter, and Shameless, but they were overshadowed by buzzier titles from its main competitor (you can guess who). Just like Time Inc., Showtime was a well established media company, but the company was actually moving in the right direction with its newly launched streaming TV service. I was excited to join in 2015 because it was chance to influence the future.
Streaming was still a relatively new concept and players like Apple, Amazon, Google, and Roku were quickly becoming both power players and gate keepers within the space. At Showtime, I learned the inner workings of partnerships. There was a symbiotic relationship between the network and the digital distributors. Showtime needed Apple, Amazon, Google, and Roku to reach new audiences and acquire customers. In turn, the distributors needed content providers to sell their streaming devices and collect a share of subscription fees.
My Marketing Manager role was more heavily qualitative than quantitative. I was collaborating and communicating between various stakeholders to execute initiatives. I learned how to negotiate to get the best value for Showtime and leverage relationships to get things done quick. Overall, it was just cool to help launch Showtime’s new priority product and introduce people to their new favorite TV shows (like Billions which became one of Showtime’s most popular shows)
But there were a lot of frustrating moments at Showtime. Data wasn’t much of a priority (a lot of it was due to the partners not sharing the numbers), so I felt out of my comfort zone. There were moments, though, where I got to implement first-of-its-kind A/B testing, audience segmentation, and KPI measuring initiatives, but the opportunities was limited.
Through this experience, I knew that my ideal career had to revolve around data-driven problem solving. I was also growing tired of the red tape of big corporate culture. On the personal side, I had reached a dilemma, as the West Coast was asking me to come back.