As a career switcher that lacked thorough marketing experience, I had to work twice as I hard to build my credibility. During my MBA at NYU Stern, I took on any relevant internship or project that I could find. What you learn in the classroom can only get you so far. Having real world application rounds out that education.
Knowing that I ultimately wanted to work with entertainment or lifestyle brands, I focused my internships in these industries. Many of the programs were very entry level and not the most challenging for an MBA student, but I knew that the experience in these external classrooms were going to be vital to my success.